Earlier this week, the peeps at REI had a meeting:
President and CEO Sally Jewell: Okay, so Coolboy's been into the cycling thing for a few weeks now. He's been out several times, had a minor accident, hit 30mph...
Vice President of Merchandising Angela Owens: He's such a stud!
Sally: ...and is going to for his first 20-mile ride tomorrow, weather permitting. He'll be in the market for some more gear about now. Maybe another pair of shorts and a couple more jerseys. What do we got?
Vice President of E-Commerce and Web Strategy Brad Brown: He always goes for sales though, that doesn't do us any good. He usually stops around $40. We want a good $50 out of him this time.
Sally: Hmm... what could be throw at him?
Then the skinny guy intern in the back is all like: What about this little number?
I'm still trying to come up with a good excuse to justify the money, as it was a bit pricey. No shipping charge? First day with no bandages since the accident? It'll help the guys in my apartment accept my new habit of spandex shorts? My Quarter Birthday? I'm open to suggestions.
2 days ago